When it comes to email marketing campaigns there’s a lot of obscurity about when is the best time to send them out in order to obtain a high ‘click and open’ conversation rate…. Until now!

As it seems to mean different things to different people, let’s start with what a digital strategy really is…

As an award winning digital marketing agency one of the most frequent questions we get asked of new clients is how they can increase traffic to their website. There are lots of factors to consider but one of the first things we do is break down the characteristics of their target market.

There were whoops and cheers all round the Xcite Digital office yesterday when Great Britain’s Equestrian Event Team earned a historic silver medal at London’s Greenwich Park. Zara Phillips, world number one William Fox-Pitt, Nicola Wilson, Tina Cook and Mary King pipped New Zealand to second place with Germany taking gold.

So today’s the day… The London Olympics have finally arrived. Here at the Xcite Digital office we’re counting down the hours to the Opening Ceremony and the discovery of the ‘mystery VIP’ due to carry the world famous torch into the Olympic Stadium.

A few months ago we told you about some of the work we’ve done for Pizza Express as part of a social media campaign to increase their online ‘fans’. We’re incredibly proud of the results we achieved for Pizza Express and it turns out we’re not the only ones.

After looking at the serious side of Facebook application development earlier in the week, here at the Xcite Digital office we’ve decided to let our hair down this Friday and take a look at some of the lighter sides to Facebook life.

As a digital marketing agency we can’t emphasise enough how important your brand really is. In previous posts we’ve looked at the significance of brand awareness as well as provide you

Last week we introduced you to the benefits of investing in the one-off cost of a Facebook application. As promised, today we’re going to look at a few examples of possible apps to boost your social media campaign.

Can you business benefit from the addition of Facebook application development? Simply; yes. Through the Facebook applications and developers area you can pretty much have any site you like within the Facebook platform.

“Should our business have multiple Twitter accounts?”
As a online digital marketing agency we get asked this question a LOT. Problem is, it’s not a yes or no question, it’s a ‘it depends’ questions. If you’re considering setting up an additional twitter account as part of your social media strategy then here are some things to consider…

With the introduction of Google Panda last year, Google’s new SEO optimization algorithm, many companies had to review their content strategy to maximise their optimization potential