Five ways to use AI in your digital marketing strategy

AI is very much a hot topic at the moment : one of the fastest-growing markets of 2025. Over half of UK businesses see AI playing a very big role in their business and are planning to invest in it.

And if your business is digital marketing, there are many aspects of AI which can be used effectively in your business.

But is it all good news? What are the drawbacks of using AI for digital marketing?

In this article we take a quick look at five ways AI can be used effectively in digital marketing, and some of the advantages and disadvantages of doing so.

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Target your market through effective website design

As an award winning digital marketing agency one of the most frequent questions we get asked of new clients is how they can increase traffic to their website. There are lots of factors to consider but one of the first things we do is break down the characteristics of their target market.

Calling all Equestrians… and hat lovers!

There were whoops and cheers all round the Xcite Digital office yesterday when Great Britain’s Equestrian Event Team earned a historic silver medal at London’s Greenwich Park. Zara Phillips, world number one William Fox-Pitt, Nicola Wilson, Tina Cook and Mary King pipped New Zealand to second place with Germany taking gold.

Which Olympic events are topping the social media stakes?

So today’s the day… The London Olympics have finally arrived. Here at the Xcite Digital office we’re counting down the hours to the Opening Ceremony and the discovery of the ‘mystery VIP’ due to carry the world famous torch into the Olympic Stadium.

Who’s the Dadi?

A few months ago we told you about some of the work we’ve done for Pizza Express as part of a social media campaign to increase their online ‘fans’. We’re incredibly proud of the results we achieved for Pizza Express and it turns out we’re not the only ones.

Thank Facebook it’s Friday!

After looking at the serious side of Facebook application development earlier in the week, here at the Xcite Digital office we’ve decided to let our hair down this Friday and take a look at some of the lighter sides to Facebook life.

Financial value of branding companies

As a digital marketing agency we can’t emphasise enough how important your brand really is. In previous posts we’ve looked at the significance of brand awareness as well as provide you

Facebook Application Development : Examples

Last week we introduced you to the benefits of investing in the one-off cost of a Facebook application. As promised, today we’re going to look at a few examples of possible apps to boost your social media campaign.

Facebook Application Development

Can you business benefit from the addition of Facebook application development? Simply; yes. Through the Facebook applications and developers area you can pretty much have any site you like within the Facebook platform.

Social Media Marketing : Multiple Twitter accounts?

“Should our business have multiple Twitter accounts?”
As a online digital marketing agency we get asked this question a LOT. Problem is, it’s not a yes or no question, it’s a ‘it depends’ questions. If you’re considering setting up an additional twitter account as part of your social media strategy then here are some things to consider…

Content marketing strategy : plan of attack

With the introduction of Google Panda last year, Google’s new SEO optimization algorithm, many companies had to review their content strategy to maximise their optimization potential

Producing better results

Data

We are highly analytical and make data led decisions

ROI

We understand your business requirements first, then how to fit our services around them

Research

Comprehensive discovery phase so that we deliver exactly on what you want.

We are highly analytical and make data led decisions

Testimonial

We’re proud of
our relationships

“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

5/5
Martin and Emily client entertainment
Xcite Rocket
Xcite awards and commendations

Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month
Please see more case studies here