It’s been a busy year for the UK with the European Cup, the Queen’s Diamond Jubilee and let’s not forget our biggest triumph, the 2012 Olympics Games.

‘Big data’ are the new buzz words sweeping the industry but instead of being yet another example of generic business-jargon

There’s been a lot of buzz here in the Xcite Digital office over the last few weeks.

When it comes to email marketing campaigns there’s a lot of obscurity about when is the best time to send them out in order to obtain a high ‘click and open’ conversation rate…. Until now!

As it seems to mean different things to different people, let’s start with what a digital strategy really is…

As an award winning digital marketing agency one of the most frequent questions we get asked of new clients is how they can increase traffic to their website. There are lots of factors to consider but one of the first things we do is break down the characteristics of their target market.

There were whoops and cheers all round the Xcite Digital office yesterday when Great Britain’s Equestrian Event Team earned a historic silver medal at London’s Greenwich Park. Zara Phillips, world number one William Fox-Pitt, Nicola Wilson, Tina Cook and Mary King pipped New Zealand to second place with Germany taking gold.

So today’s the day… The London Olympics have finally arrived. Here at the Xcite Digital office we’re counting down the hours to the Opening Ceremony and the discovery of the ‘mystery VIP’ due to carry the world famous torch into the Olympic Stadium.

A few months ago we told you about some of the work we’ve done for Pizza Express as part of a social media campaign to increase their online ‘fans’. We’re incredibly proud of the results we achieved for Pizza Express and it turns out we’re not the only ones.

After looking at the serious side of Facebook application development earlier in the week, here at the Xcite Digital office we’ve decided to let our hair down this Friday and take a look at some of the lighter sides to Facebook life.