If you run a digital marketing agency, what is your normal working culture for your employees? Are they all office-based, all home-based, or some kind of hybrid balance between the two? And are you happy with the way things are now, or is it time to change?
In August 2022, Google released an update called Helpful Content Update, or HCU. But, fast forwarding a year, what impact has it actually had? And how can you or your SEO agency make the most of Google’s Helpful Content Update?
2023 is racing past, and before we know it it will be silly season again! But how is the year going for you? Whether you are a digital marketer in a large or small organisation, a digital marketing agency, or perhaps freelance, these are challenging times. If you feel that something is changing and things are becoming tougher in the digital marketing landscape, you are not alone. In this article we take a look at three of the major challenges facing digital marketers right now and give you the key to overcoming them.
ChatGPT crashed into our collective consciousness towards the end of 2022. A few days after its launch, over a million people were already trying it out. But what exactly is it, what can it do, and could it be useful to your digital marketing strategy? Here are ten things you need to know about ChatGPT.
There’s nothing as constant as change, and this is just as true in the world of SEO as anywhere else. It’s so important to keep on top of trends and changes to maximise the impact of your SEO efforts. And there’s always that nagging feeling that there are updates and changes that you’ve somehow missed. So to help you get 2023 off to the very best start, here are ten quick tips to get your SEO where it needs to be to achieve success in 2023.
Reality TV. Love it or hate it, it’s here to stay. And did you know that there is actually quite a bit that your business can learn from reality TV?
An estimated 47% of email recipients open an email based on the subject line alone. And 69% of email recipients are likely to classify an email as spam from the content subject line. So when creating a subject line you have one chance to get it right. It is your only opportunity to grab attention in a crowded inbox. No pressure! To help you do this, let’s take a look at five principles that can help you create a winning subject line.
If your digital marketing agency is looking ahead to 2023, and planning a digital marketing strategy for either yourself or a client, you need to consider whether to use inbound or outbound marketing, or a combination of both. But which is best?
Do you find that - no matter how many years it is since you left school - there’s still a bit of that Back to School feeling in September? If you are going back to work after a holiday, will it revert back to the same old same old? Or is it worth treating it like a completely new school year and trying to do things differently? Here are five things that we suggest considering as ways to improve your work life this new “term”.
How good is your Customer Relationship Management. Does your business really need CRM software? Are there alternatives to a CRM? And if you do want a CRM, how can you find the right one for your business?