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Work Smarter not Harder in 2022

So here we are in 2022. And if you made New Year resolutions then they may rapidly be disappearing into obscurity. But it’s not too late to restart 2022. In this article we share some tips that will enable you to work smarter without having to work any harder. Sounds too good to be true? Let’s take a look . . .

Xcite Digital How to use Google Trends to improve SEO

The latest trends in Google Trends

Google Trends recently celebrated its 15 year anniversary. But did you know that as well as being a fun way to find out more about people’s interests across the globe, it can be used a very powerful SEO tool? In this article we explain more about Google Trends, and six ways to use Google Trends to improve your SEO.

Xcite Digital 3D ads

Why you should make your ads 3D in 2022

What makes a good ad? As marketers, what can we do to make our ads stand out from the crowd? One way to do this is to use 3D ads.  In this article we take a quick look at What are 3D ads? What are the advantages of 3D ads? What is the best way to get into 3D advertising?

Does your website need an update for 2022?

If you are going for a website update in 2022, you not only need to know how to do the basics well but also take into consideration the way technology has evolved since your current website was developed. In this article we explore five key trends that as a digital marketing agency we think will influence web design in 2022.

Is your social media marketing strategy up to date?

Working in a digital marketing agency is very much like spinning plates. Different clients, conflicting priorities, changing trends and landscapes . . . . it feels as though there is never enough time to do anything properly. So it is no surprise that our social media marketing strategy can get a little stale without us really noticing. And it’s time to change all that.

So you want to get into Google’s featured snippets?

The Google landscape is forever changing. It sometimes feels like blink and you miss it. You could be forgiven for thinking that’s the case with featured snippets, which suddenly seem to be appearing all over the place. But featured snippets are not new. And, whether you are a marketer or SEO agency, it’s time to learn how to make full use of them.

How to improve page load speed

Google’s ideal page load time is 3 seconds. But many sites still take longer than this, particularly on mobile devices. A slow page load speed is offputting to users and will also reduce the number of pages that search engines are able to crawl, so could then impact on your indexation and search rankings. In this article we explain what you can do to test your page load speed and make improvements as needed?