Ten ways to boost site engagement
How do you know how well your website is doing? Whilst there are always slight fluctuations in engagement, when do you need to start worrying? In this article we look at ten ways to boost site engagement.
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Making it personal
Are you harnessing the power of personalisation for your website? Do you have a “one size fits all” approach, where each individual visitor sees the same thing? Or are you geared up to personalise the content to fit the anticipated needs of the person viewing it? In this article we take a look at the impact of web personalisation, and how to go about doing it.
The growing influence of home assistants
Have you ever been sitting at home, chatting on the phone or watching TV and suddenly the voice of she who shall not be named cuts through with “I’m sorry, I don’t know the answer to that”, or words to that effect? It seems to happen quite a lot. But why?
Five ways digital marketing is changing in 2021
The Covid-19 pandemic has been a catalyst for change in many areas, including digital marketing. Some of these changes were already beginning to happen, or would probably have happened at some stage. But Covid-19 has been instrumental in accelerating the pace of change. How can you ensure that your digital marketing strategy keeps up with the sea changes taking place?
Escape to the Country?
Remote working opens up a new world of opportunity for many people. Because if you can work from home, does it actually matter to your employer where that home is?
A is for Algorithm
Behind the scenes, algorithms are being used to make major decisions about many areas of our lives. But what exactly is an algorithm? And how are algorithms used in digital marketing?
Top Tips for Successful Video Marketing
If you or your digital marketing agency is not already doing video marketing you can’t really escape any longer. In this article we present a balanced view of video marketing. We want to give you enough information to point you in the right direction, without losing you through boredom part way through
How to reboot your SEO strategy
2020 has been an unexpectedly eventful year. Almost everything has been affected by the global pandemic. We are all navigating our way through uncharted waters towards the new normal. Whatever that turns out to be. So it is completely understandable if you have rather neglected your SEO strategy during these turbulent times. But that needs to change.
Do you Google My Business?
Are you using Google My Business? If not, why not? Google My Business - GMB - is an easy way of enhancing your business’s public identity and presence on Google, including in local search results. If you do not have an active GMB listing, you risk losing out big time.
How to kick start your digital marketing skills
Whether your digital marketing agency team has been working remotely through lockdown or whether you are currently on furlough, these are unsettling times. So the last thing on most peoples’ minds right now is furthering their career. But in this article we want to challenge you to rethink that. It’s time to kick-start your digital marketing skills if you are serious about making a career in digital marketing.