Now is a time of unprecedented world change. Nothing is exempt. The rules are being rewritten. We are all negotiating a new normal. So in this strange new landscape, is it really still worth creating content?
It should come as no surprise that storytelling is becoming an increasingly significant factor in branding. The aim of using a story is to make the consumer feel something. By understanding why they should care about something, they will hopefully be sufficiently inspired to take action.
When thinking about your content strategy for 2020, you want it to be better than ever. So with the festive season in mind, let’s take a look at three wise things you should keep doing and three wise new elements you could helpfully add to your content strategy for 2020.
PPC - Pay Per Click - enables marketers to buy visits to their site, by paying a pre-bidded fee each time one of their ads is clicked. In this article we look at how to improve PPC performance by using PPC tools. We explore some of the key features that you should look for in PPC tools, and a few of the most popular PPC tools on the market.
As a marketer in an SEO agency, it can be difficult to keep on top of the latest developments in software. Developments that could help you to do your job even more effectively than you already do. In this article we explain why you should be using SEO tools, and take a quick look at some of the key features that you should be looking for in these tools. We also give an overview of some of the better known offerings available. This overview is by no means a comprehensive list, but should serve as a useful guide to point you in the right direction.
How can you win more customers from visitors to your website? To do this you need to focus on your CRO. Analyse the current performance of your site - and visitor behaviour on your site - and make changes that will lead to visitors doing more of what you want them to do. This article shows you how.
Is it just us that have noticed a distinct lack of information on algorithm updates these days?
In this article we look at Google Optimize. What is it and why and how should you use it?