Over the last few years, there has been rapid growth in the popularity of videos. Video snippets now appear in over 26% of search queries on Google, and video platforms are increasingly being used as search engines, particularly with younger demographics such as Gen Z. So, how can you ensure that your video content performs well on both Google and video platforms? The answer is VSEO.
A key SEO trend for 2025 is zero-click searching. A user can view their search result directly on the SERP in various ways. One of these is the Google local pack. In this article we take a quick look at the Google local pack. We’ll explain: What is the Google local pack? What advantages can the Google local pack bring to your business? How do you get to feature in the Google local pack?
Before you know it, 2025 will be upon us. And with it, the glut of articles about digital marketing and SEO trends for 2025. So this year, why not get ahead of the game? In this article we explore some of the key current trends in SEO that will dominate 2025.
You know that moment on Dragons Den where the entrepreneur is asked for their numbers? And they don’t know them. Digital marketing can be just like that. Take ROI for example. Do you know yours? In this article we look at what level of ROI you can reasonably expect to achieve from your website, and how to use SEO effectively to increase your current level of ROI.
Unlike many other Google updates, the ones announced at the end of June for its Ads platform have mostly been well-received across the digital marketing community. In fact they served to reinforce Google’s desire to build up a closer working relationship with SEO agencies and other users of its Google Ads platform. In this article we explain the four recent updates, and also take a look at the main impact of them to advertisers.
A lot is written about searching and algorithms and the whole weird world of SEO. But do you ever stop and wonder about searching in general? What are the most popular things that people search for, and the most common questions that Google is asked? In this article we take a quick look about how the searching process and results have changed over the past decade, and what the most popular searches are at the moment.
If you run a digital marketing agency, what is your normal working culture for your employees? Are they all office-based, all home-based, or some kind of hybrid balance between the two? And are you happy with the way things are now, or is it time to change?
2023 is racing past, and before we know it it will be silly season again! But how is the year going for you? Whether you are a digital marketer in a large or small organisation, a digital marketing agency, or perhaps freelance, these are challenging times. If you feel that something is changing and things are becoming tougher in the digital marketing landscape, you are not alone. In this article we take a look at three of the major challenges facing digital marketers right now and give you the key to overcoming them.
Reality TV. Love it or hate it, it’s here to stay. And did you know that there is actually quite a bit that your business can learn from reality TV?
Do you find that - no matter how many years it is since you left school - there’s still a bit of that Back to School feeling in September? If you are going back to work after a holiday, will it revert back to the same old same old? Or is it worth treating it like a completely new school year and trying to do things differently? Here are five things that we suggest considering as ways to improve your work life this new “term”.