Digital Marketing Agency

Does your business really need a CRM?

How good is your Customer Relationship Management. Does your business really need CRM software? Are there alternatives to a CRM? And if you do want a CRM, how can you find the right one for your business? 

Is there such a thing as a holiday any more? 

Many companies now operate a hybrid working policy and employees increasingly expect to be able to work from anywhere. But one of the growing issues with this is that the boundaries between work time and non-work time are becoming increasingly blurred, and making it difficult for many employees to take a break from work. In this article we look at two potential ways forward for your digital marketing agency in this dilemma. Ways in which you can ensure your employees do get proper down time, but also an inventive way of giving them the best of both worlds . . . 

Five effective uses of influencer marketing in 2022

As we all know, trends in digital marketing come and go. Take influencer marketing for example. It could reasonably be expected that the influencer marketing bubble should by now be about to burst and be replaced by something else altogether. Except that’s not quite what’s happening.

Old fashioned marketing techniques that still work

It is easy to fall into the trap of thinking that marketing techniques we may view as old fashioned no longer work. But that is rather like throwing the baby out with the bathwater. What if some of the more traditional marketing techniques could be combined with the processing and analytical power of the best digital marketing tools of today. Could that be the best of both worlds?

Everything you wanted to know about NFTs but didn’t dare ask

In recent months, the term “NFT” has been creeping into many different areas of life. But what exactly is an NFT, and how is it relevant to digital marketing? In this article we answer five simple questions about NFTs. Questions that even if you’d thought of them, you may have been afraid to ask. 

Five key digital marketing trends for 2022

We have identified five of the key trends that we think will make a significant impact on digital marketing during 2022. Interestingly, most are related to vision and values rather than digital marketing tools and techniques. Why not have a read, and consider incorporating them into your digital marketing strategy if you are not already doing so. 

Work Smarter not Harder in 2022

So here we are in 2022. And if you made New Year resolutions then they may rapidly be disappearing into obscurity. But it’s not too late to restart 2022. In this article we share some tips that will enable you to work smarter without having to work any harder. Sounds too good to be true? Let’s take a look . . .

Xcite Digital How to use Google Trends to improve SEO

The latest trends in Google Trends

Google Trends recently celebrated its 15 year anniversary. But did you know that as well as being a fun way to find out more about people’s interests across the globe, it can be used a very powerful SEO tool? In this article we explain more about Google Trends, and six ways to use Google Trends to improve your SEO.

Xcite Digital 3D ads

Why you should make your ads 3D in 2022

What makes a good ad? As marketers, what can we do to make our ads stand out from the crowd? One way to do this is to use 3D ads.  In this article we take a quick look at What are 3D ads? What are the advantages of 3D ads? What is the best way to get into 3D advertising?

Does your website need an update for 2022?

If you are going for a website update in 2022, you not only need to know how to do the basics well but also take into consideration the way technology has evolved since your current website was developed. In this article we explore five key trends that as a digital marketing agency we think will influence web design in 2022.