A key SEO trend for 2025 is zero-click searching. A user can view their search result directly on the SERP in various ways. One of these is the Google local pack. In this article we take a quick look at the Google local pack. We’ll explain: What is the Google local pack? What advantages can the Google local pack bring to your business? How do you get to feature in the Google local pack?
Unlike many other Google updates, the ones announced at the end of June for its Ads platform have mostly been well-received across the digital marketing community. In fact they served to reinforce Google’s desire to build up a closer working relationship with SEO agencies and other users of its Google Ads platform. In this article we explain the four recent updates, and also take a look at the main impact of them to advertisers.
Does the generation gap still exist in 2024? Whilst there are many ways in which the boundaries between different generations have become increasingly blurred, with some values, beliefs and tastes being shared amongst members of different generations, there are still some distinct differences. In fact, some would argue that gaps between generations are broader than ever in 2024. But what impact does this have on digital marketing? If you have one or more target generations in mind for your product or service, what is the best way to reach them?
A lot is written about searching and algorithms and the whole weird world of SEO. But do you ever stop and wonder about searching in general? What are the most popular things that people search for, and the most common questions that Google is asked? In this article we take a quick look about how the searching process and results have changed over the past decade, and what the most popular searches are at the moment.
In August 2022, Google released an update called Helpful Content Update, or HCU. But, fast forwarding a year, what impact has it actually had? And how can you or your SEO agency make the most of Google’s Helpful Content Update?
ChatGPT crashed into our collective consciousness towards the end of 2022. A few days after its launch, over a million people were already trying it out. But what exactly is it, what can it do, and could it be useful to your digital marketing strategy? Here are ten things you need to know about ChatGPT.
There’s nothing as constant as change, and this is just as true in the world of SEO as anywhere else. It’s so important to keep on top of trends and changes to maximise the impact of your SEO efforts. And there’s always that nagging feeling that there are updates and changes that you’ve somehow missed. So to help you get 2023 off to the very best start, here are ten quick tips to get your SEO where it needs to be to achieve success in 2023.
If your digital marketing agency is looking ahead to 2023, and planning a digital marketing strategy for either yourself or a client, you need to consider whether to use inbound or outbound marketing, or a combination of both. But which is best?
Google Suite and Microsoft 365 both offer a wide range of functionality. But how do you choose the best one for your business? Does it just come down to personal preference, or are there winning factors on either side? In this article we take a brief look at some of the main features of Google Suite and Microsoft 365, and share some tips and tricks that may help your digital marketing agency to work smarter but not harder.
What is technical SEO? In this article we explain what it is and why it is important. We then briefly look at six factors that are really essential in getting your technical SEO spot on.