SEO

What’s new in SEO for 2023?

There’s nothing as constant as change, and this is just as true in the world of SEO as anywhere else. It’s so important to keep on top of trends and changes to maximise the impact of your SEO efforts. And there’s always that nagging feeling that there are updates and changes that you’ve somehow missed. So to help you get 2023 off to the very best start, here are ten quick tips to get your SEO where it needs to be to achieve success in 2023.

Inbound or outbound marketing - which to choose

Inbound and outbound marketing – which is best?

If your digital marketing agency is looking ahead to 2023, and planning a digital marketing strategy for either yourself or a client, you need to consider whether to use inbound or outbound marketing, or a combination of both. But which is best?

Top tips for effective email marketing

Email is one of the longest running methods of digital communication. However, even in the increasingly Meta world, it still retains a key role in marketing. In fact, email marketing consistently performs as a more effective marketing channel than SEO, social media and affiliate marketing. In this article we will tell you everything you need to know about email marketing.

SEO – What’s new in 2022?

As with any other area of digital marketing, it’s important to keep up with developments in SEO. To stand still is to fall behind. So in this article we look at five key aspects of SEO that we think are the ones to watch in 2022.

Xcite Digital How to use Google Trends to improve SEO

The latest trends in Google Trends

Google Trends recently celebrated its 15 year anniversary. But did you know that as well as being a fun way to find out more about people’s interests across the globe, it can be used a very powerful SEO tool? In this article we explain more about Google Trends, and six ways to use Google Trends to improve your SEO.

So you want to get into Google’s featured snippets?

The Google landscape is forever changing. It sometimes feels like blink and you miss it. You could be forgiven for thinking that’s the case with featured snippets, which suddenly seem to be appearing all over the place. But featured snippets are not new. And, whether you are a marketer or SEO agency, it’s time to learn how to make full use of them.

How to write better for SEO

Ten top tips on how to write better for SEO

Search Engine rankings are not the one and only reason for the skilful use of SEO in your content. Just as important is the user experience of that content, and SEO can play a major part in that too. In this article we look at Ten Tips to help you write better for SEO and improve the quality of your content. Not just for rankings but also for user experience.
Digital-marketing-skills

The essential skills needed for digital marketing

If you run a digital marketing agency, what are the essential skills that you are looking for in your team? The skills that will make you stand out from the crowd and face down the competition? As a digital marketer, what kind of skills and attributes do you need to really succeed? Here are six skills that we consider to be essential . . .