Five ways to use AI in your digital marketing strategy

AI is very much a hot topic at the moment : one of the fastest-growing markets of 2025. Over half of UK businesses see AI playing a very big role in their business and are planning to invest in it.

And if your business is digital marketing, there are many aspects of AI which can be used effectively in your business.

But is it all good news? What are the drawbacks of using AI for digital marketing?

In this article we take a quick look at five ways AI can be used effectively in digital marketing, and some of the advantages and disadvantages of doing so.

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Five Top Tips for PPC Success

Google gets vast amounts of traffic and therefore presents an amazing opportunity to win clicks to your ads. Even though you have to pay a fee per click, if you can get PPC working successfully for your business, the results should far outweigh the fees you have to pay. For example, if you have to pay Google £2 for a click, but that click results in a £200 sale, then it is well worth it. But you do need to be rather savvy to ensure that PPC works effectively for you.

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Blending is the new Balance

Instead of having Work and Life on two side of the scale always competing for attention, what if we treated them as a whole? What if employers recognised that every employee comes with needs?

Lead On!

As digital marketing becomes ever more complex and technologically dependent, and we analyse ever

Cross Channel Delays!

As any self-respecting marketer is aware, cross channel marketing is an essential core of any effect

TOP 5 social tips for 5 social sites!

These days we all live on social media. Before you start protesting “not me”, just think how often you check your phone and how well you would survive for even a day without it.

Advertising: Past Present and Future!

Love or hate it, advertising is a core part of the fabric of our society in the 21st century. We can all probably think of one or more memorable adverts from our childhood that not only stick in our minds.

The UX Factor

One of the many plates that marketers have to spin is keeping up to date with the ever changing jarg

Producing better results

Data

We are highly analytical and make data led decisions

ROI

We understand your business requirements first, then how to fit our services around them

Research

Comprehensive discovery phase so that we deliver exactly on what you want.

We are highly analytical and make data led decisions

Testimonial

We’re proud of
our relationships

“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

5/5
Martin and Emily client entertainment
Xcite Rocket
Xcite awards and commendations

Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month
Please see more case studies here