A key SEO trend for 2025 is zero-click searching. A user can view their search result directly on the SERP in various ways. One of these is the Google local pack.
In this article we take a quick look at the Google local pack. We’ll explain:
What is the Google local pack?
What advantages can the Google local pack bring to your business?
How do you get to feature in the Google local pack?
In late September it announced a significant update to its latest algorithm which also happens to be called Penguin 4.0. Its aim was to identify sites that were spamming its search results and buying or placing inorganic links to improve search rankings. Penguin decreases rankings for such sites that violated Google’s quality guidelines, and rewards high quality sites with good UX rather than aggressive webspam tactics.
This week Xcite Digital came across some fascinating predictions about the significant technologi
Let’s face it: everything these days is about a journey. No longer is it sufficient just to say th
One of the UK’s leading Logbook Loan provider, and have a substantial personal loan arm covering 60
As any self-respecting marketer is aware, cross channel marketing is an essential core of any effect
Have you heard the news??!! Having messed up your mobile search rankings with their
Rumour has it that SEO is dead! As with most things these days, we can pretty much track the origi
We recently featured an article on Mobile Advertising and explained how an increasing amount of online activity is happening on mobile devices.
These days we all live on social media. Before you start protesting “not me”, just think how often you check your phone and how well you would survive for even a day without it.
Love or hate it, advertising is a core part of the fabric of our society in the 21st century. We can all probably think of one or more memorable adverts from our childhood that not only stick in our minds.
One of the many plates that marketers have to spin is keeping up to date with the ever changing jarg
As we start 2016 there is a buzz about the new year and a sense of urgency to “hit the ground run
As 2015 comes to a close, today would be a fitting opportunity for us to take a little look back (and forward) at the world of digital marketing.
We are highly analytical and make data led decisions
We understand your business requirements first, then how to fit our services around them
Comprehensive discovery phase so that we deliver exactly on what you want.
“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”
Martin Rix, Operations Director, Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month