A key SEO trend for 2025 is zero-click searching. A user can view their search result directly on the SERP in various ways. One of these is the Google local pack.
In this article we take a quick look at the Google local pack. We’ll explain:
What is the Google local pack?
What advantages can the Google local pack bring to your business?
How do you get to feature in the Google local pack?
We have all probably heard of the term augmented reality. But do we actually know what it is and how
Reality TV. Love it or hate it, it’s here to stay. And did you know that there is actually quite a bit that your business can learn from reality TV?
An estimated 47% of email recipients open an email based on the subject line alone. And 69% of email recipients are likely to classify an email as spam from the content subject line. So when creating a subject line you have one chance to get it right. It is your only opportunity to grab attention in a crowded inbox. No pressure! To help you do this, let’s take a look at five principles that can help you create a winning subject line.
If your digital marketing agency is looking ahead to 2023, and planning a digital marketing strategy for either yourself or a client, you need to consider whether to use inbound or outbound marketing, or a combination of both. But which is best?
Do you find that – no matter how many years it is since you left school – there’s still a bit of that Back to School feeling in September? If you are going back to work after a holiday, will it revert back to the same old same old? Or is it worth treating it like a completely new school year and trying to do things differently? Here are five things that we suggest considering as ways to improve your work life this new “term”.
How good is your Customer Relationship Management. Does your business really need CRM software? Are there alternatives to a CRM? And if you do want a CRM, how can you find the right one for your business?
Many companies now operate a hybrid working policy and employees increasingly expect to be able to work from anywhere. But one of the growing issues with this is that the boundaries between work time and non-work time are becoming increasingly blurred, and making it difficult for many employees to take a break from work. In this article we look at two potential ways forward for your digital marketing agency in this dilemma. Ways in which you can ensure your employees do get proper down time, but also an inventive way of giving them the best of both worlds . . .
TikTok has become the fastest growing social media platform ever. TikTok’s rate of growth over the last three years took Facebook four years, and Instagram six years. So just how did TikTok grow so fast? Who uses it and what for? And what are the implications for digital marketing?
Google Suite and Microsoft 365 both offer a wide range of functionality. But how do you choose the best one for your business? Does it just come down to personal preference, or are there winning factors on either side? In this article we take a brief look at some of the main features of Google Suite and Microsoft 365, and share some tips and tricks that may help your digital marketing agency to work smarter but not harder.
As we all know, trends in digital marketing come and go. Take influencer marketing for example. It could reasonably be expected that the influencer marketing bubble should by now be about to burst and be replaced by something else altogether. Except that’s not quite what’s happening.
What is technical SEO? In this article we explain what it is and why it is important. We then briefly look at six factors that are really essential in getting your technical SEO spot on.
It is easy to fall into the trap of thinking that marketing techniques we may view as old fashioned no longer work. But that is rather like throwing the baby out with the bathwater. What if some of the more traditional marketing techniques could be combined with the processing and analytical power of the best digital marketing tools of today. Could that be the best of both worlds?
Email is one of the longest running methods of digital communication. However, even in the increasingly Meta world, it still retains a key role in marketing. In fact, email marketing consistently performs as a more effective marketing channel than SEO, social media and affiliate marketing. In this article we will tell you everything you need to know about email marketing.
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“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”
Martin Rix, Operations Director, Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month