Digital Marketing : are you a good fit?

Is digital marketing really the right job for you? And are you still right for it? In the rapidly evolving digital marketing sector it is all too easy to begin to feel left behind. So in this article we take a look at how the skills needed for digital marketing are changing, what is the typical demographic for digital marketing in 2025, and how to improve your prospects in digital marketing.

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Optimising Images for SEO

An increasing number of all web searches – including mobile – are now happening on Google Images. This is a trend that is set to continue, which means that as a marketer or digital marketing agency you need to make sure that you do everything that you can to optimise your images to make it easy for Google to find them.

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How Do I Leverage Social Media To Gain More Clients?

It’s no great surprise that more and more businesses are using social media as part of their marketing strategy, but as with all marketing it takes a specialist in the field to know its true potential and incorporate that into a company’s marketing mix.

Grilled Cheese Sandwich

Grilled Cheese Fly By

One of the best examples of marketing activity i have seen this week is the Dropping of Grilled cheese sandwiches into NY City by remote helicopters.

Producing better results

Data

We are highly analytical and make data led decisions

ROI

We understand your business requirements first, then how to fit our services around them

Research

Comprehensive discovery phase so that we deliver exactly on what you want.

We are highly analytical and make data led decisions

Testimonial

We’re proud of
our relationships

“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

5/5
Martin and Emily client entertainment
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Xcite awards and commendations

Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month