Digital Marketing : are you a good fit?

Is digital marketing really the right job for you? And are you still right for it? In the rapidly evolving digital marketing sector it is all too easy to begin to feel left behind. So in this article we take a look at how the skills needed for digital marketing are changing, what is the typical demographic for digital marketing in 2025, and how to improve your prospects in digital marketing.

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So you want to get into Google’s featured snippets?

The Google landscape is forever changing. It sometimes feels like blink and you miss it. You could be forgiven for thinking that’s the case with featured snippets, which suddenly seem to be appearing all over the place. But featured snippets are not new. And, whether you are a marketer or SEO agency, it’s time to learn how to make full use of them.

How to write better for SEO

Ten top tips on how to write better for SEO

Search Engine rankings are not the one and only reason for the skilful use of SEO in your content. Just as important is the user experience of that content, and SEO can play a major part in that too. In this article we look at Ten Tips to help you write better for SEO and improve the quality of your content. Not just for rankings but also for user experience.

Digital-marketing-skills

The essential skills needed for digital marketing

If you run a digital marketing agency, what are the essential skills that you are looking for in your team? The skills that will make you stand out from the crowd and face down the competition? As a digital marketer, what kind of skills and attributes do you need to really succeed? Here are six skills that we consider to be essential . . .

Which Search Engine: Google or Bing?

If you are an SEO agency or digital marketer, you most probably think of Google by default when optimising for SEO. But there is a new kid on the block. Microsoft Bing.

How to improve page load speed

Google’s ideal page load time is 3 seconds. But many sites still take longer than this, particularly on mobile devices. A slow page load speed is offputting to users and will also reduce the number of pages that search engines are able to crawl, so could then impact on your indexation and search rankings. In this article we explain what you can do to test your page load speed and make improvements as needed?

Ten ways to boost site engagement

How do you know how well your website is doing? Whilst there are always slight fluctuations in engagement, when do you need to start worrying? In this article we look at ten ways to boost site engagement.

Making it personal

Are you harnessing the power of personalisation for your website? Do you have a “one size fits all” approach, where each individual visitor sees the same thing? Or are you geared up to personalise the content to fit the anticipated needs of the person viewing it? In this article we take a look at the impact of web personalisation, and how to go about doing it.

The growing influence of home assistants

Have you ever been sitting at home, chatting on the phone or watching TV and suddenly the voice of she who shall not be named cuts through with “I’m sorry, I don’t know the answer to that”, or words to that effect? It seems to happen quite a lot. But why?

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Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value