Five ways to use AI in your digital marketing strategy

AI is very much a hot topic at the moment : one of the fastest-growing markets of 2025. Over half of UK businesses see AI playing a very big role in their business and are planning to invest in it.

And if your business is digital marketing, there are many aspects of AI which can be used effectively in your business.

But is it all good news? What are the drawbacks of using AI for digital marketing?

In this article we take a quick look at five ways AI can be used effectively in digital marketing, and some of the advantages and disadvantages of doing so.

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Ten ways to boost site engagement

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Making it personal

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The growing influence of home assistants

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Five ways digital marketing is changing in 2021

The Covid-19 pandemic has been a catalyst for change in many areas, including digital marketing. Some of these changes were already beginning to happen, or would probably have happened at some stage. But Covid-19 has been instrumental in accelerating the pace of change. How can you ensure that your digital marketing strategy keeps up with the sea changes taking place?

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We understand your business requirements first, then how to fit our services around them

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Comprehensive discovery phase so that we deliver exactly on what you want.

We are highly analytical and make data led decisions

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Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month
Please see more case studies here