Does paper marketing still have a place in 2026?

Almost everything is now done online including marketing. Both regular marketing activity and more occasional longer form content can be shared quickly and easily online. So is there still any place for physical paper marketing such as posters, flyers and brochures? Is it worth paying for printed ads in newspapers and magazines? And are customers likely to respond to direct mail such as cards, newsletters and catalogues; or put them straight in the bin? Read on to find out more . . .

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Which Search Engine: Google or Bing?

If you are an SEO agency or digital marketer, you most probably think of Google by default when optimising for SEO. But there is a new kid on the block. Microsoft Bing.

How to improve page load speed

Google’s ideal page load time is 3 seconds. But many sites still take longer than this, particularly on mobile devices. A slow page load speed is offputting to users and will also reduce the number of pages that search engines are able to crawl, so could then impact on your indexation and search rankings. In this article we explain what you can do to test your page load speed and make improvements as needed?

Ten ways to boost site engagement

How do you know how well your website is doing? Whilst there are always slight fluctuations in engagement, when do you need to start worrying? In this article we look at ten ways to boost site engagement.

Making it personal

Are you harnessing the power of personalisation for your website? Do you have a “one size fits all” approach, where each individual visitor sees the same thing? Or are you geared up to personalise the content to fit the anticipated needs of the person viewing it? In this article we take a look at the impact of web personalisation, and how to go about doing it.

The growing influence of home assistants

Have you ever been sitting at home, chatting on the phone or watching TV and suddenly the voice of she who shall not be named cuts through with “I’m sorry, I don’t know the answer to that”, or words to that effect? It seems to happen quite a lot. But why?

Five ways digital marketing is changing in 2021

The Covid-19 pandemic has been a catalyst for change in many areas, including digital marketing. Some of these changes were already beginning to happen, or would probably have happened at some stage. But Covid-19 has been instrumental in accelerating the pace of change. How can you ensure that your digital marketing strategy keeps up with the sea changes taking place?

Escape to the Country?

Remote working opens up a new world of opportunity for many people. Because if you can work from home, does it actually matter to your employer where that home is?

A is for Algorithm

Behind the scenes, algorithms are being used to make major decisions about many areas of our lives. But what exactly is an algorithm? And how are algorithms used in digital marketing?

Top Tips for Successful Video Marketing

If you or your digital marketing agency is not already doing video marketing you can’t really escape any longer. In this article we present a balanced view of video marketing. We want to give you enough information to point you in the right direction, without losing you through boredom part way through

How to reboot your SEO strategy

2020 has been an unexpectedly eventful year. Almost everything has been affected by the global pandemic. We are all navigating our way through uncharted waters towards the new normal. Whatever that turns out to be. So it is completely understandable if you have rather neglected your SEO strategy during these turbulent times. But that needs to change. 

Do you Google My Business?

Are you using Google My Business?  If not, why not? Google My Business – GMB – is an easy way of enhancing your business’s public identity and presence on Google, including in local search results. If you do not have an active GMB listing, you risk losing out big time.

Producing better results

Data

We are highly analytical and make data led decisions

ROI

We understand your business requirements first, then how to fit our services around them

Research

Comprehensive discovery phase so that we deliver exactly on what you want.

We are highly analytical and make data led decisions

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“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

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Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month
Please see more case studies here