Before you know it, 2025 will be upon us. And with it, the glut of articles about digital marketing and SEO trends for 2025. So this year, why not get ahead of the game? In this article we explore some of the key current trends in SEO that will dominate 2025.
We’ve all heard the old saying about searching for a needle in a haystack. In today’s world, searchi
2020 has been an unexpectedly eventful year. Almost everything has been affected by the global pandemic. We are all navigating our way through uncharted waters towards the new normal. Whatever that turns out to be. So it is completely understandable if you have rather neglected your SEO strategy during these turbulent times. But that needs to change.
Are you using Google My Business? If not, why not? Google My Business – GMB – is an easy way of enhancing your business’s public identity and presence on Google, including in local search results. If you do not have an active GMB listing, you risk losing out big time.
Whether your digital marketing agency team has been working remotely through lockdown or whether you are currently on furlough, these are unsettling times. So the last thing on most peoples’ minds right now is furthering their career. But in this article we want to challenge you to rethink that. It’s time to kick-start your digital marketing skills if you are serious about making a career in digital marketing.
Now is a time of unprecedented world change.
Nothing is exempt. The rules are being rewritten. We are all negotiating a new normal.
So in this strange new landscape, is it really still worth creating content?
The rise of influencer marketing shows no signs of slowing in 2020. It’s estimated that the influencer marketing industry will grow to approximately $9.7 billion in 2020. So whether you are a marketer in a business, or work for a digital marketing agency, it makes sense to become familiar with the world of influencer marketing.
It should come as no surprise that storytelling is becoming an increasingly significant factor in branding. The aim of using a story is to make the consumer feel something. By understanding why they should care about something, they will hopefully be sufficiently inspired to take action.
Here we bring you our five really useful WFH tips for your digital marketing agency. And whilst we hope that they are indeed helpful, you may notice that some of them are slightly tongue in cheek ….
An increasing number of all web searches – including mobile – are now happening on Google Images. This is a trend that is set to continue, which means that as a marketer or digital marketing agency you need to make sure that you do everything that you can to optimise your images to make it easy for Google to find them.
When thinking about your content strategy for 2020, you want it to be better than ever. So with the festive season in mind, let’s take a look at three wise things you should keep doing and three wise new elements you could helpfully add to your content strategy for 2020.
PPC – Pay Per Click – enables marketers to buy visits to their site, by paying a pre-bidded fee each time one of their ads is clicked. In this article we look at how to improve PPC performance by using PPC tools. We explore some of the key features that you should look for in PPC tools, and a few of the most popular PPC tools on the market.
As a marketer in an SEO agency, it can be difficult to keep on top of the latest developments in software. Developments that could help you to do your job even more effectively than you already do. In this article we explain why you should be using SEO tools, and take a quick look at some of the key features that you should be looking for in these tools. We also give an overview of some of the better known offerings available. This overview is by no means a comprehensive list, but should serve as a useful guide to point you in the right direction.
How can you win more customers from visitors to your website? To do this you need to focus on your CRO. Analyse the current performance of your site – and visitor behaviour on your site – and make changes that will lead to visitors doing more of what you want them to do. This article shows you how.
We are highly analytical and make data led decisions
We understand your business requirements first, then how to fit our services around them
Comprehensive discovery phase so that we deliver exactly on what you want.
“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”
Martin Rix, Operations Director, Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month