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Optimising Images for SEO

An increasing number of all web searches - including mobile - are now happening on Google Images. This is a trend that is set to continue, which means that as a marketer or digital marketing agency you need to make sure that you do everything that you can to optimise your images to make it easy for Google to find them.

How to reduce basket abandonment

Well who knew? UK retailers are losing around £18 billion of potential sales per year because of abandoned baskets. But why do people abandon baskets, and what can be done about it?