digital marketing

And so begins another year . . . 

Do you find that - no matter how many years it is since you left school - there’s still a bit of that Back to School feeling in September? If you are going back to work after a holiday, will it revert back to the same old same old? Or is it worth treating it like a completely new school year and trying to do things differently? Here are five things that we suggest considering as ways to improve your work life this new “term”.

Is there such a thing as a holiday any more? 

Many companies now operate a hybrid working policy and employees increasingly expect to be able to work from anywhere. But one of the growing issues with this is that the boundaries between work time and non-work time are becoming increasingly blurred, and making it difficult for many employees to take a break from work. In this article we look at two potential ways forward for your digital marketing agency in this dilemma. Ways in which you can ensure your employees do get proper down time, but also an inventive way of giving them the best of both worlds . . . 

Old fashioned marketing techniques that still work

It is easy to fall into the trap of thinking that marketing techniques we may view as old fashioned no longer work. But that is rather like throwing the baby out with the bathwater. What if some of the more traditional marketing techniques could be combined with the processing and analytical power of the best digital marketing tools of today. Could that be the best of both worlds?

Everything you wanted to know about NFTs but didn’t dare ask

In recent months, the term “NFT” has been creeping into many different areas of life. But what exactly is an NFT, and how is it relevant to digital marketing? In this article we answer five simple questions about NFTs. Questions that even if you’d thought of them, you may have been afraid to ask. 

Work Smarter not Harder in 2022

So here we are in 2022. And if you made New Year resolutions then they may rapidly be disappearing into obscurity. But it’s not too late to restart 2022. In this article we share some tips that will enable you to work smarter without having to work any harder. Sounds too good to be true? Let’s take a look . . .

Xcite Digital 3D ads

Why you should make your ads 3D in 2022

What makes a good ad? As marketers, what can we do to make our ads stand out from the crowd? One way to do this is to use 3D ads.  In this article we take a quick look at What are 3D ads? What are the advantages of 3D ads? What is the best way to get into 3D advertising?

Does your website need an update for 2022?

If you are going for a website update in 2022, you not only need to know how to do the basics well but also take into consideration the way technology has evolved since your current website was developed. In this article we explore five key trends that as a digital marketing agency we think will influence web design in 2022.

Is your social media marketing strategy up to date?

Working in a digital marketing agency is very much like spinning plates. Different clients, conflicting priorities, changing trends and landscapes . . . . it feels as though there is never enough time to do anything properly. So it is no surprise that our social media marketing strategy can get a little stale without us really noticing. And it’s time to change all that.
How to write better for SEO

Ten top tips on how to write better for SEO

Search Engine rankings are not the one and only reason for the skilful use of SEO in your content. Just as important is the user experience of that content, and SEO can play a major part in that too. In this article we look at Ten Tips to help you write better for SEO and improve the quality of your content. Not just for rankings but also for user experience.