How to write better for SEO

Five key SEO trends for 2025

Before you know it, 2025 will be upon us. And with it, the glut of articles about digital marketing and SEO trends for 2025. So this year, why not get ahead of the game? In this article we explore some of the key current trends in SEO that will dominate 2025.

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What Is A Quality Score Anyway?

Whether you run your own business, are a marketer for a corporation, or a specialist in a digital marketing agency, if you are using paid search advertising then one of the many things you need to keep up to date is your understanding of quality scores.

Are Algorithm Updates Now A Secret?!

Whether you work generally in digital marketing or something more specific such as an SEO agency for mortgage companies the problem is the same: without guidance from Google, what do we need to be aware of regarding algorithm changes? How can we ensure good rankings despite these ongoing changes?

Five Strategies for SEO Success

Whether you are a business-based marketer or a digital marketing agency, what is the most effective way to do your keyword research in light of Google’s constant changes?

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We understand your business requirements first, then how to fit our services around them

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Comprehensive discovery phase so that we deliver exactly on what you want.

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“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

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Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month