Five ways to use AI in your digital marketing strategy

AI is very much a hot topic at the moment : one of the fastest-growing markets of 2025. Over half of UK businesses see AI playing a very big role in their business and are planning to invest in it.

And if your business is digital marketing, there are many aspects of AI which can be used effectively in your business.

But is it all good news? What are the drawbacks of using AI for digital marketing?

In this article we take a quick look at five ways AI can be used effectively in digital marketing, and some of the advantages and disadvantages of doing so.

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The Alphabet of Trust

In these increasingly technological times, digital marketing is everywhere. You can’t escape it.

Google My Business for SEO

An increasingly key component of the SEO campaigns that Xcite Digital runs for clients is to ensure that businesses can easily be found locally. An essential tool that can be used for this is Google My Business (GMB). We have found that it is well worth the effort setting up a GMB page for every business location. In this article we explore why that is, and how to get started.

Does your website pass the test?

We’ve all been there! The great day is finally here: the website you’ve been working on for months is going live! You just can’t wait for everyone to see it! Perhaps you have even arranged some kind of launch ceremony…

Modern Marketing Strategy

So have you ever seen Life on Mars? For those unfamiliar with it, this iconic 2006 TV series charts the progress of Detective Chief Inspector Sam Tyler who is thrust back into 1973 after a road accident. Laying aside the logistics of how this has happened – the opening credits pose the question whether…

Penguin 4.0 has arrived!

In late September it announced a significant update to its latest algorithm which also happens to be called Penguin 4.0. Its aim was to identify sites that were spamming its search results and buying or placing inorganic links to improve search rankings. Penguin decreases rankings for such sites that violated Google’s quality guidelines, and rewards high quality sites with good UX rather than aggressive webspam tactics.

Beat the big boys | Black Friday hints & tips from Digital Marketing Agency

What was considered as a relatively new concept to UK shoppers a mere six years ago, Black Friday is now firmly part of the British retail calendar. Originally introduced to the UK online market by Amazon in 2010, the American craze has seen significant growth in popularity over the past few years and is even expected to hit £2bn worth of sales this year.

Effective Multichannel Lead Generation

According to the findings of recent research from Ascend2, 89% of businesses believe that the effectiveness of lead generation is increasing. These businesses use multichannel marketing and value email marketing and content marketing as the two most effective digital channels for lead generation.

Digital Marketing in the Retail Sector

Gone are the heady days of “Are You Being Served”! These days if a retail business does not have an effective digital marketing strategy it may as well put up the Closed sign. In this article we examine six ways in which retail businesses can make best use of digital marketing.

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“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

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Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month
Please see more case studies here