Five key digital marketing trends for 2022

We have identified five of the key trends that we think will make a significant impact on digital marketing during 2022. Interestingly, most are related to vision and values rather than digital marketing tools and techniques. Why not have a read, and consider incorporating them into your digital marketing strategy if you are not already doing so. 

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Digital Marketing in the Retail Sector

Gone are the heady days of “Are You Being Served”! These days if a retail business does not have an effective digital marketing strategy it may as well put up the Closed sign. In this article we examine six ways in which retail businesses can make best use of digital marketing.

Does your lead generation need to go back to school?!

Maybe this September it’s time to reboot your digital marketing strategy? Wouldn’t it be great to be able to put your feet up at Christmas having seen dramatic improvement not only in the number of leads generated but also those that progress to conversion! Here are our five tips to improve lead generation:

Top ranking blogging!!

Content is key and you should always aim to deliver content that is topical, original, interesting and authoritative. But over and above this there are some fundamental ways that you can optimise a blog to improve your chances of it being discovered by search engines. Try these for starters!

Image searches are increasing

Get Onsite SEO Working!

Research by SEMrush about how effectively SEO is being used out in the real world. The research collected anonymous data on 100,000 websites and 450 million pages to determine what the top SEO issues are and how many sites these issues affect.

Personalised marketing guide

These days any effective digital marketing strategy needs to be personalised. Gone are the days of the round robin email or “one size fits all” ad.

Ten Ways to Cause a Traffic Jam!

Wouldn’t it be wonderful if one day you have the problem of how to handle too much traffic coming to your website instead of struggling to think up new ways to get it there in the first place! Well maybe this article will hasten that great and glorious day! Here are 10 things to try which should increase traffic to your website:

Howdy Partner!

Xcite Digital has been a Google partner for many years but we still like to show off about this!

SEO Companies – The Good, The Bad and The Ugly

You may be surprised to find out that if you hear a SEO company talk about increasing traffic instead of focussing on increasing revenue, you may be dealing with a second-rate company. You must beware of some SEO companies who cut corners and who may treat your business with little or no diligence.

Five Top Tips for PPC Success

Google gets vast amounts of traffic and therefore presents an amazing opportunity to win clicks to your ads. Even though you have to pay a fee per click, if you can get PPC working successfully for your business, the results should far outweigh the fees you have to pay. For example, if you have to pay Google £2 for a click, but that click results in a £200 sale, then it is well worth it. But you do need to be rather savvy to ensure that PPC works effectively for you.

Producing better results

Data

We are highly analytical and make data led decisions

ROI

We understand your business requirements first, then how to fit our services around them

Research

Comprehensive discovery phase so that we deliver exactly on what you want.

We are highly analytical and make data led decisions

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“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

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Xcite awards and commendations

Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month