Google has for many years been the most used search engine in the world. But with the increasing prevalence of AI, the search landscape is changing. Searchers are gradually beginning to turn to AI to find instant answers to questions. Enter Google AI Search! ln this article we take a look at Google AI Search, and answer some of the questions that may be on your mind.
It goes without saying that people are creatures of habit. Take something as simple as G-Mail as an example…
What was considered as a relatively new concept to UK shoppers a mere six years ago, Black Friday is now firmly part of the British retail calendar. Originally introduced to the UK online market by Amazon in 2010, the American craze has seen significant growth in popularity over the past few years and is even expected to hit £2bn worth of sales this year.
According to the findings of recent research from Ascend2, 89% of businesses believe that the effectiveness of lead generation is increasing. These businesses use multichannel marketing and value email marketing and content marketing as the two most effective digital channels for lead generation.
Gone are the heady days of “Are You Being Served”! These days if a retail business does not have an effective digital marketing strategy it may as well put up the Closed sign. In this article we examine six ways in which retail businesses can make best use of digital marketing.
There are four main pillars which should be viewed as part of a combined strategy, with the various aspects feeding into each other….
Maybe this September it’s time to reboot your digital marketing strategy? Wouldn’t it be great to be able to put your feet up at Christmas having seen dramatic improvement not only in the number of leads generated but also those that progress to conversion! Here are our five tips to improve lead generation:
Content is key and you should always aim to deliver content that is topical, original, interesting and authoritative. But over and above this there are some fundamental ways that you can optimise a blog to improve your chances of it being discovered by search engines. Try these for starters!
Research by SEMrush about how effectively SEO is being used out in the real world. The research collected anonymous data on 100,000 websites and 450 million pages to determine what the top SEO issues are and how many sites these issues affect.
These days any effective digital marketing strategy needs to be personalised. Gone are the days of the round robin email or “one size fits all” ad.
Wouldn’t it be wonderful if one day you have the problem of how to handle too much traffic coming to your website instead of struggling to think up new ways to get it there in the first place! Well maybe this article will hasten that great and glorious day! Here are 10 things to try which should increase traffic to your website:
How well do we know how to use Google as consumers? How many of these 100 billion searches are effective?
Xcite Digital has been a Google partner for many years but we still like to show off about this!
You may be surprised to find out that if you hear a SEO company talk about increasing traffic instead of focussing on increasing revenue, you may be dealing with a second-rate company. You must beware of some SEO companies who cut corners and who may treat your business with little or no diligence.
We are highly analytical and make data led decisions
We understand your business requirements first, then how to fit our services around them
Comprehensive discovery phase so that we deliver exactly on what you want.
“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”
Martin Rix, Operations Director, Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month