Can a great creative also be a good people manager? As in many professions, the skills and talents that make you shine as a digital marketer may not be the same as those needed to manage a digital marketing team. So how do you do it? How can you be as brilliant at people management as you have been so far at digital marketing? Here are seven strategies to try.
In this article we focus on a recent change to Google Ads: the introduction of Responsive Search Ads
An increasingly key component of the SEO campaigns that Xcite Digital runs for clients is to ensure that businesses can easily be found locally. An essential tool that can be used for this is Google My Business (GMB). We have found that it is well worth the effort setting up a GMB page for every business location. In this article we explore why that is, and how to get started.
The Drum Network have recently announced the finalists for this year’s Drum Network Awards and we
We’ve all been there! The great day is finally here: the website you’ve been working on for months is going live! You just can’t wait for everyone to see it! Perhaps you have even arranged some kind of launch ceremony…
So have you ever seen Life on Mars? For those unfamiliar with it, this iconic 2006 TV series charts the progress of Detective Chief Inspector Sam Tyler who is thrust back into 1973 after a road accident. Laying aside the logistics of how this has happened – the opening credits pose the question whether…
In late September it announced a significant update to its latest algorithm which also happens to be called Penguin 4.0. Its aim was to identify sites that were spamming its search results and buying or placing inorganic links to improve search rankings. Penguin decreases rankings for such sites that violated Google’s quality guidelines, and rewards high quality sites with good UX rather than aggressive webspam tactics.
What was considered as a relatively new concept to UK shoppers a mere six years ago, Black Friday is now firmly part of the British retail calendar. Originally introduced to the UK online market by Amazon in 2010, the American craze has seen significant growth in popularity over the past few years and is even expected to hit £2bn worth of sales this year.
According to the findings of recent research from Ascend2, 89% of businesses believe that the effectiveness of lead generation is increasing. These businesses use multichannel marketing and value email marketing and content marketing as the two most effective digital channels for lead generation.
Gone are the heady days of “Are You Being Served”! These days if a retail business does not have an effective digital marketing strategy it may as well put up the Closed sign. In this article we examine six ways in which retail businesses can make best use of digital marketing.
There are four main pillars which should be viewed as part of a combined strategy, with the various aspects feeding into each other….
Maybe this September it’s time to reboot your digital marketing strategy? Wouldn’t it be great to be able to put your feet up at Christmas having seen dramatic improvement not only in the number of leads generated but also those that progress to conversion! Here are our five tips to improve lead generation:
Content is key and you should always aim to deliver content that is topical, original, interesting and authoritative. But over and above this there are some fundamental ways that you can optimise a blog to improve your chances of it being discovered by search engines. Try these for starters!
Research by SEMrush about how effectively SEO is being used out in the real world. The research collected anonymous data on 100,000 websites and 450 million pages to determine what the top SEO issues are and how many sites these issues affect.
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“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”
Martin Rix, Operations Director, Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month