Social media marketing is everywhere and can be a very powerful tool, enabling brands to connect with their audience in unique ways, and build loyalty and trust. In this article we take a look at when and how social media marketing started, how it can be used effectively, and which are likely to be the best social media channels for your business in 2026
PPC – Pay Per Click – enables marketers to buy visits to their site, by paying a pre-bidded fee each time one of their ads is clicked. In this article we look at how to improve PPC performance by using PPC tools. We explore some of the key features that you should look for in PPC tools, and a few of the most popular PPC tools on the market.
OK let’s get the elephant out of the room first. What exactly is ephemeral content?
If you ask the question how long does it take to form a habit you will get a variety of different an
There has been a bit of a backlash in business recently against social media. Concerns about data pr
We’ve been enjoying some lovely warm weather recently, but for many people it seems too warm to work
Let’s face it. You are not the only digital marketing agency in the world. Whatever your specialism
We have all probably heard of the term augmented reality. But do we actually know what it is and how
Yet another revolution is taking place in the world of searching.
Are chatbots the future of customer service? The size of the chatbot market is growing exponentially
Well who knew? UK retailers are losing around £18 billion of potential sales per year because of abandoned baskets. But why do people abandon baskets, and what can be done about it?
Do keywords still matter? In the world of SEO, keywords have had rather a chequered career. In the early days of search engines, a practice called keyword stuffing developed
Effective digital marketing for finance businesses
In our last article we looked at some of the fundamentals of SEO – Search Engine Optimisation. In
We are highly analytical and make data led decisions
We understand your business requirements first, then how to fit our services around them
Comprehensive discovery phase so that we deliver exactly on what you want.
“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”
Martin Rix, Operations Director, Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month