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5 rules of social site marketing

Here at Xcite we are all about positivity, however, as with all social and digital marketing strategy, it’s important not to fall into the trap of making mistakes that could have otherwise been avoided. We thought this week it would be useful to point out some elements not to do when undertaking social marketing.

Good Bye… Google Keywords

Xcite Digital are now seeing one of the biggest changes in Google Analytics and Search Engine Optmisation. Google have set industry tongues wagging by switching over to the encrypted searches using HTTPS. Fundamentally this means that keyword data will no longer be passed on to the site owners.

Happy New Year

As Christmas festivities have drawn to a close and we have all become fed up with the sight of tu