Over the last few years, there has been rapid growth in the popularity of videos. Video snippets now appear in over 26% of search queries on Google, and video platforms are increasingly being used as search engines, particularly with younger demographics such as Gen Z. So, how can you ensure that your video content performs well on both Google and video platforms? The answer is VSEO.
If you or your digital marketing agency is not already doing video marketing you can’t really escape any longer. In this article we present a balanced view of video marketing. We want to give you enough information to point you in the right direction, without losing you through boredom part way through
Both in global and UK terms consumers are turning to many different channels when engaging with a
Here at Xcite we are all about positivity, however, as with all social and digital marketing strategy, it’s important not to fall into the trap of making mistakes that could have otherwise been avoided. We thought this week it would be useful to point out some elements not to do when undertaking social marketing.
The five challenges most businesses face in social media are:
“Fifty percent of people use social media to waste time, so let’s just give them some really cool s*
Recruitment agencies have always had quite a tentative ‘dip a toe in the water’ approach to socia
Xcite Digital are now seeing one of the biggest changes in Google Analytics and Search Engine Optmisation. Google have set industry tongues wagging by switching over to the encrypted searches using HTTPS. Fundamentally this means that keyword data will no longer be passed on to the site owners.
As Christmas festivities have drawn to a close and we have all become fed up with the sight of tu
Here at Xcite we would like to take this opportunity to thank all of our hard working,
Many organisations are starting to ask the question, What is the difference between dig
Standing still is not an option when it come to a digital marketing.
Here at Xcite we believe you need a strong foundation in order to let ideas evolve into
There are countless little brands out there today using social media sites and hoping that one day t
We are highly analytical and make data led decisions
We understand your business requirements first, then how to fit our services around them
Comprehensive discovery phase so that we deliver exactly on what you want.
“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”
Martin Rix, Operations Director, Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship Helping CPA improve 70% No. 1 in Google
Dominating paid search for SAP UK and improving lead flow for partners.
Improving engagement by 343% Improving conversion by 32% Generating £275k lead value
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
Client since 2015 Providing technical and marketing support Page 1 for loans for bad credit - 9k per month