The Future is Mobile
"Ad spend tends to follow eyeballs” has to be one of the more memorable quotes of 2016!
Standard Blog
WWW – Wonderful Web Wordsmithing!
Writing has come a long way! Many of what we now consider to be classic novels were written by ha
The Alphabet of Trust
In these increasingly technological times, digital marketing is everywhere. You can’t escape it.
Funding Options for Small Businesses
Under the provisions of the The Small Business, Enterprise & Employment Act 2015, nine leadin
Tis the season to be ready!
Ok, so the John Lewis Christmas advert is here. We love it! But it does mean - as well as bouncin
Google My Business for SEO
An increasingly key component of the SEO campaigns that Xcite Digital runs for clients is to ensure that businesses can easily be found locally. An essential tool that can be used for this is Google My Business (GMB). We have found that it is well worth the effort setting up a GMB page for every business location. In this article we explore why that is, and how to get started.
We’Ve Been Shortlisted
The Drum Network have recently announced the finalists for this year’s Drum Network Awards and we
Does your website pass the test?
We’ve all been there! The great day is finally here: the website you’ve been working on for months is going live! You just can’t wait for everyone to see it! Perhaps you have even arranged some kind of launch ceremony…
Penguin 4.0 has arrived!
In late September it announced a significant update to its latest algorithm which also happens to be called Penguin 4.0. Its aim was to identify sites that were spamming its search results and buying or placing inorganic links to improve search rankings. Penguin decreases rankings for such sites that violated Google’s quality guidelines, and rewards high quality sites with good UX rather than aggressive webspam tactics.
Beat the big boys | Black Friday hints & tips from Digital Marketing Agency
What was considered as a relatively new concept to UK shoppers a mere six years ago, Black Friday is now firmly part of the British retail calendar. Originally introduced to the UK online market by Amazon in 2010, the American craze has seen significant growth in popularity over the past few years and is even expected to hit £2bn worth of sales this year.