Digital Marketing Strategy

The best software for PPC

PPC - Pay Per Click - enables marketers to buy visits to their site, by paying a pre-bidded fee each time one of their ads is clicked. In this article we look at how to improve PPC performance by using PPC tools. We explore some of the key features that you should look for in PPC tools, and a few of the most popular PPC tools on the market.

Effective Multichannel Lead Generation

According to the findings of recent research from Ascend2, 89% of businesses believe that the effectiveness of lead generation is increasing. These businesses use multichannel marketing and value email marketing and content marketing as the two most effective digital channels for lead generation.

Digital Marketing in the Retail Sector

Gone are the heady days of “Are You Being Served”! These days if a retail business does not have an effective digital marketing strategy it may as well put up the Closed sign. In this article we examine six ways in which retail businesses can make best use of digital marketing.

Top ranking blogging!!

Content is key and you should always aim to deliver content that is topical, original, interesting and authoritative. But over and above this there are some fundamental ways that you can optimise a blog to improve your chances of it being discovered by search engines. Try these for starters!
Image searches are increasing

Get Onsite SEO Working!

Research by SEMrush about how effectively SEO is being used out in the real world. The research collected anonymous data on 100,000 websites and 450 million pages to determine what the top SEO issues are and how many sites these issues affect.

Personalised marketing guide

These days any effective digital marketing strategy needs to be personalised. Gone are the days of the round robin email or “one size fits all” ad.

Howdy Partner!

Xcite Digital has been a Google partner for many years but we still like to show off about this!

Google AdWords launches new features for a mobile-first world

Never one to stay off the bandwagon that is mobile technology, Google has recently introduced new tools and features to AdWords to specifically address mobile demand. The changes and additions were announced at Google’s San Francisco Performance Summit in May ( Google’s annual event for key AdWords and Google Analytics customers).